Developed by our great team at Frenzy Projects. Bringing out Kaleido's brand personality was central to this project. It’s a company with a purpose, so its website experience had to be similarly purpose-driven to reflect the brand. The site framework focuses on brand and audience connection through shared values and interests. This helps to bridge the gap between purpose and product through content and storytelling. Through a visual and modular framework, we present the look books of Kaleido, the new collections and the ambassadors of the brand.